Midwestern Auto Group (MAG), a dealer of luxury automotive brands such as Aston Martin, Ferrari, Lamborghini, Lotus and Maserati, has committed to lease nearly 11,000 square feet in the SPARC Technology Center. Showrooms are planned for each floor of the building.
Being located adjacent to SPARC’s paved half-mile track, MAG will have the unique ability to allow its customers to use this track facility for vehicle testing, driver training and other promotional activities. MAG will also benefit from prominent signage on the front elevation of the Technology Center, which will be highly visible from I-70.
MAG’s commitment to SPARC represents a true milestone in the project’s history and a major step toward the developer’s stated intention of using the track primarily to create a synergistic community of automotive businesses, researchers and enthusiasts. MAG will draw its customers to the site on a daily basis and, with its connections to various manufacturers, auto clubs and owner groups, will attract a number of regional and national events. This commercial activity is expected to contribute significantly to the project’s success and, thereby, to economic revitalization of the surrounding neighborhood.